Branding
Company: Ria's
Work: Merch Design
Team: Amy Ruse
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Deliverables: Create a design for use across Merchandise
I was asked to provide an illustrative merch design for Notting Hill's buzzing deep dish pizza and natural wine bar, Ria's.
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Having worked with Ria on other projects, I was really excited to work on this concept, bringing the essence of Ria's to life for some fun merch.
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I led them through multiple brainstorming exercises before deciding on the final illustration and design.
Mood Board
In the initial stages of discussion, we created a moodboard of the type of design Ria liked. We then started to think about the type of illustration and typography that would align with the business.
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We opted for a hand-drawn concept with bold typography, using witty copy to catch people's eyes.
First Concepts
I then put together some sketches of what I had taken from our initial brainstorming. I incorporated the brand colours, fonts and some copy alternatives to asses what worked for the client.
Final Design
The final design was made up