Event Branding + Design

Commissioned as lead designer for a multi-day activation, I was responsible for creating the full visual identity and spatial branding for GHD’s high-profile event. Starting with the core digital lockup, I developed a cohesive creative direction that translated across all touchpoints — from the printed and digital invitation to experiential assets such as the bar design, DJ booth frontage, branded coasters, and menu systems. The photobooth side panels were designed to integrate seamlessly into the space while amplifying the brand’s visual presence. This work required close collaboration with the event production team to ensure all assets aligned with GHD’s brand guidelines and elevated the guest experience from entrance to exit.