Single O
Parachute
Short-Film

Brief: Produce a short promotional film that showcases the 'Parachute' product.

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Tone: 'Live large with Parachutes'

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Specification: Short Video <30 seconds for the use on Instagram Reels

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Details: Having worked with the brand for a number of years, I was fully in tune with the overall tone the company ask from their online content. The idea is to keep things entertaining, using 'actors' who are usually staff from the company. I chose to work with Kye as he was studying to be an actor. His overall demeanour and style fit well with the brief and I was able to work with his facial expressions and presence well. I went for a moody, contrasted aesthetic to pair in with the street backdrop. 

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Conclusion: The company were really happy with the final piece. it was labelled "the best content we've filmed all year" which was a huge feat considering they did a huge budget advertising campaign some months prior. 

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